Miki Agrawal on Ibogaine Healing, Conscious Entrepreneurship & Building Mission-Driven Companies

“Control is an illusion. Certainty is an illusion. The only thing left is trust inside the sea of uncertainty.”

— Miki Agrawal

What happens when two conscious founders, both mothers, both mid-transformation sit down to talk honestly about ibogaine healing, nervous system recalibration, and what it truly means to build a mission-driven company? This is that conversation.

In this Miki Agrawal ibogaine interview, Psychable founder Rev. Jemie Sae Koo and Miki Agrawal, serial entrepreneur, author, and founder of HIRO Diapers, TUSHY, THINX, and WILD explore trauma, surrender, alignment, and the new paradigm of doing business as devotion.

Rev. Jemie Sae Koo:
Hello everyone, and welcome. My name is Rev. Jemie Sae Koo. I'm the founder and CEO of Psychable, and I'm so thrilled to be here today with the incredible Miki Agrawal.

Miki is the founder of several groundbreaking startups and social enterprises, including HIRO Diapers, TUSHY, THINX, and WILD. She's also the author of the number one bestselling books Do Cool Sht* and Disrupt-Her.

She's been recognized by Fast Company as one of the most creative people in business, named a Young Global Leader by the World Economic Forum, and honored by Inc. as one of the most impressive women entrepreneurs.

Miki has spent over 15 years building bold companies in categories most people feel too uncomfortable to touch. From inventing products in taboo spaces to launching and scaling them exponentially, she brings radical creativity, unapologetic authenticity, and hard-earned wisdom.

Miki and I met recently in Miami, and we immediately felt deep resonance. We're both founders and mothers committed to living and leading with consciousness in our lives and businesses.

Today, we're exploring what consciousness truly means in practice–founder to founder, mother to mother, about living in integrity and building products that genuinely support humanity and elevate the vibration of this planet.

So let's dive in.

Miki, can you share the path that led you to this moment–and to creating Hiro?

Miki Agrawal:
I'm half Japanese, half Indian. I grew up in Montreal, Canada. My dinner table was always a place of healthy debate. We questioned everything. "Is this really the way? Or is there a better way?"

I'm an identical twin and an Irish triplet–our older sister is 11 months older than us–so authenticity was non-negotiable. There was constant mirroring. You couldn't pretend to be someone you weren't.

That questioning spirit naturally led to entrepreneurship. Isn't there a better way? There's got to be a better way.

My dad came to America from India with $5 in his pocket. He taught us budgeting at 11 years old. If you don't have money, it's a constraint–so harness creativity. You don't need anything to create something.

Then I became a mother.

As someone deeply committed to eco-entrepreneurship, I was shocked by the waste. Every baby goes through up to 6,000 diapers. They take 400–500 years to break down. A diaper's lifespan is 2–3 hours–then centuries in a landfill.

I tried cloth diapers–couldn't sustain it. Tried bamboo–greenwashed and ineffective. Conventional diapers were full of plastic and bleach.

Then one Friday–my weekly "thinking-feeling day" with no calls or meetings–I was looking at a tree and thought:

Breast milk is liquid gold.
So baby poop must be fertilizer gold.

Why are we wrapping fertilizer in plastic and throwing it away?

Right as I asked, "What could eat plastic?" my two-year-old son ran in pointing to a book: Pacha's Pajamas. I opened it. It mentioned certain fungi can break down plastics.

I got chills.

Within weeks, I met Paul Stamets. Then a mushroom company founder who became my co-founder. Then scientists in mycology, biodegradation, ecology. Everything aligned.

Four and a half years later, we created Hiro – the world's first unbleached diaper with a fungi pouch designed to help break down the diaper in landfill conditions.

It's made with unbleached cotton. It's the softest diaper on the market. It absorbs faster than leading brands. It has up to 50% less plastic.

When you change the diaper, you drop in a small fungi pouch. That one inspired action activates mycelium growth in landfill conditions. It begins breaking down carbon materials–something fungi have done for hundreds of millions of years.

Hiro Diapers was born to address the plastic crisis, starting with the number one household plastic waste item.

It works for the entire ecosystem: baby, parent, and planet.

Rev. Jemie Sae Koo:
Speaking of the things we are putting on our bodies, the skin is our largest organ. What we put on our bodies matters.

Miki Agrawal:
Exactly, that’s why I only use clean oils–rosehip, moringa. No toxic creams. Just nature.

Rev. Jemie Sae Koo:
Everything we need, nature has provided. When we're aligned, things flow. When we force things–it's not pretty.

Miki Agrawal:
When I think about force, what comes up for me is the recent major structural shift in my business to return to alignment. Literally the next morning I took the biggest poops of my life. I'm not joking. My body was holding so much.

Alignment isn't abstract. It's physiological.

When something is misaligned such as partnerships, team dynamics, there's friction. Contraction. Disease in the system.

Once I made the shift? My nervous system transformed.

Miki Agrawal:
Ibogaine isn't just for opioid addiction. It heals underlying trauma.

In my journey, I saw thousands of "files." Open. Integrate. Close. Micro and macro traumas.

At the same time, it resets neuronal receptors like the brain, heart, gut.

Afterward, I cried every day. My nervous system recalibrating. There's empty space now.

Without the trauma scaffold… who do I get to be?

There's excitement… and fear.

My coping mechanisms (moving fast and doing constantly) don't have ground anymore.

So I'm in this textured wave. Releasing. Rebuilding.

Rev. Jemie Sae Koo:
The nervous system has a set point and defaults to what is familiar over the unfamiliar. So in essence, we tend to choose what is familiar even when it doesn’t serve us or keep us safe.

The practice is sitting in discomfort long enough for it to become comfortable.

Slow it down, pause, breathe, and trust the unfolding.

Miki Agrawal:
The challenge is I have two companies, a child, homes, investors. How do I build differently?

I reduced my salary to $1. I removed transactional elements. I call Hiro an altar now, not a business.

Every day I show up at the altar of the mission.

It's devotional.

We now have weekly accountability meetings, a structure that supports creativity.

I let go of the old paradigm. I cleaned house. Removed misalignment.

It's uncomfortable. But it's clean.

Hiro isn't transactional. It's missionary. Parents are missionaries to this mission.

Rev. Jemie Sae Koo:
If you could install one operating code into every founder's being, what would it be?

Miki Agrawal:
Devotion to alignment.

Remove misalignment quickly. Trust the space. Build as an altar, not as extraction.

Show up daily in service to the mission.

Rev. Jemie Sae Koo:

Thank you, Miki, for your courage and everything you're building.

If you're a psychedelic retreat or clinic owner who cares about ethical integration and long-term outcomes, schedule a discovery call with our team and visit Psychable.com.

If you're a practitioner who holds a high bar for integrity and wants to join a mission-driven collective, apply here as well.

Miki Agrawal used ibogaine for deep trauma healing and nervous system recalibration, not for opioid addiction. She describes the experience as processing thousands of unresolved emotional “files” while simultaneously resetting neuronal receptors in the brain, heart, and gut.

HIRO Diapers is the world’s first unbleached diaper with a fungi pouch designed to help break down the diaper in landfill conditions. Founded by Miki Agrawal, it uses mycelium technology to address the plastic crisis beginning with the number one household plastic waste item.

Rev. Jemie Sae Koo is the founder and CEO of Psychable, a platform connecting people with psychedelic-assisted therapy practitioners. She is also an ordained reverend who supports psychedelic integration sessions.

Psychable is a mission-driven platform that connects individuals seeking psychedelic-assisted therapy with vetted practitioners and retreat centers. Founded by Rev. Jemie Sae Koo, Psychable prioritizes ethical integration and long-term healing outcomes.

If you’re curious about ibogaine therapy, psychedelic integration, or finding a vetted practitioner, Psychable is built for exactly that. Whether you’re a retreat owner, a practitioner, or someone beginning your healing journey, visit Psychable.com to learn more.

To respect the privacy of our clients, names and identifying details have been changed in this article. Any similarities to real individuals are purely coincidental. The information shared is for educational and informational purposes only and should not be interpreted as specific health advice. Always consult with a qualified holistic-minded healthcare professional before making any decisions regarding medical treatments, mental health care, or psychedelic therapy.

If you're unsure where to begin, consider booking a consultation to receive safe, personalized guidance. If you are interested in exploring psychedelic therapy with a qualified practitioner, you may find one at www.psychable.com.